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How to Translate Your Business Goals into a Concrete Engineering Strategy
In many companies, the business and engineering departments operate like two separate brains. The business brain thinks in terms of revenue, market share, and user growth, while the engineering brain thinks in terms of scalability, code quality, and technical architecture. The CEO announces at the all-hands meeting that the top priority for the quarter is to "increase user retention." At the same time, the engineering team is deep in the trenches of a complex database migrati
4 min read
How to Translate Your Business Goals into a Concrete Engineering Strategy
In many companies, the business and engineering departments operate like two separate brains. The business brain thinks in terms of revenue, market share, and user growth, while the engineering brain thinks in terms of scalability, code quality, and technical architecture. The CEO announces at the all-hands meeting that the top priority for the quarter is to "increase user retention." At the same time, the engineering team is deep in the trenches of a complex database migrati
Ryan Neading
Nov 14 min read
How an Architect Drives Innovation Through Experimentation
It started with a simple question: How can we, as architects, make our teams faster—not by pushing harder, but by learning in a smarter way? At Prosigliere, we like to think of architecture not as a gatekeeper, but as an enabler. My role as architect has never been about having all the answers—it’s about helping others find them faster. Over the past few months, I’ve been leading our Architecture Cohort , a cross-team group created to share knowledge, align technical direct
Tomas Colombo
Oct 225 min read
What should a startup do when delivery is broken?
It’s a scene familiar to many of us in the startup world. The all-hands meeting is on the calendar. Leadership is presenting slides showing flat or declining growth. The question hangs in the air, unspoken at first, then finally voiced: "Why aren't we shipping faster?" From the engineering team's perspective, the irony is crushing. You're working harder than ever. Late nights are common, pull requests are flying, and Slack is a constant stream of notifications. Yet, despite a
Wes Goldwater
Sep 294 min read
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