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How to Translate Your Business Goals into a Concrete Engineering Strategy
In many companies, the business and engineering departments operate like two separate brains. The business brain thinks in terms of revenue, market share, and user growth, while the engineering brain thinks in terms of scalability, code quality, and technical architecture. The CEO announces at the all-hands meeting that the top priority for the quarter is to "increase user retention." At the same time, the engineering team is deep in the trenches of a complex database migrati
4 min read


Building a Remote Engineering Team That Doesn’t Turn into a Boring Zoom Zombie Club
Remote work isn’t a “trend” anymore—it’s a reality. The cat’s out of the bag, the office ping-pong tables are gathering dust, and the best engineers in the world aren’t about to commute an hour just to sit in a glass box under fluorescent lights. For startups, this is gold: suddenly, the whole planet is your hiring pool, and people can actually get deep work done without someone tapping their shoulder every five minutes. But here’s the real question: how do you keep the edge?

Fernando Torija
Sep 233 min read
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